Treat aging hair with the power of “nature’s blessings”
A quest for beautiful hair
The power of natural plants that thrive in severe climates
Mofid is the result of the quest for drawing out the power of nature based on the theory of “Yunani,” the traditional medicine of ancient Persia still practiced today. The ingredients are combined so that their benefits are maximized. The shampoo is made from virtually 100% natural ingredients.
Mofid Beauty Serum Shampoo
First appearance in the world. Pursue the power of nature based on the theory of "Yunani" the ancient Persian civilization convey traditional medical therapy until today. Use nearly 100% natural plant-derived materials. This Luxury shampoo has been changed the image of exiting common shampoos.
The attention to raw materials
An exquisite treatment shampoo
A shampoo made from 18 natural plants to treat hair and scalp. Unlike shampoos that simply wash off oil and dirt, Mofid was developed to “care for hair,” the nutrients of its natural ingredients to condition the scalp and nurture beautiful hair. It contains Tragacanth and licorice root, which leave hair moisturized, supple, and shiny, just like a hair treatment. Mofid Beauty Essence Shampoo delivers two effects in one bottle. It will also fill your bathroom with the elegant fragrance of Damask rose. This Mofid Beauty Essence Shampoo is pH 4.00-5.00.
（１）First in Japan! Contains 3 new natural plants
The developers of Mofid Shampoo were the first in Japan to be authorized by the Ministry of Health, Labour and Welfare to use Ziziphus spina-christi, Heracleum, and Chickpeas, which have been known for ages to be beneficial for hair and scalp.
|Ziziphus spina-christi (Rhamnaceae)
Cleanses, prevents hair loss, prevents dandruff and itchiness, prevents infection and bacteria
Promotes blood flow through scalp, detoxifying agent, enhances absorption of nutrients
Contains 9 essential amino acids, activates female hormones, promotes healthy skin, promotes hair growth, prevents inflammation, moisturizes
（２）Contains Damask rose oil, the world’s finest natural fragrance
Only 1 gram of oil is extracted from 2,500 roses. Because it is so rare, the oil is said to be “more valuable than gold.”
（３）Uses world’s finest Damask rose water
The shampoo uses organic Damask rose water instead of water. It has outstanding antiseptic properties and is a luxurious preservative provided by nature.
※extracted by traditional steam distillation method
Commitment to safety
（１）Choice of ingredients
Plants that are used as food in growing regions
[Ingredients that include 18 plants]
※Reference: glossary of ingredients in cosmetic items
⇒click here for list of natural ingredients 。
Buds of plants sprouted from Mofid Shampoo.
The shampoo is completely free of silicon, paraben, petroleum-based surfactants, mineral oils, artificial colors, synthetic fragrances, phenoxyethanol, and animal-derived ingredients.
How to wash: “Mofid home care method” Proposed by Takayoshi Ohba
Makes thick, silky foam
Use “foam” to care for hair and scalp
※Contains a generous amount of natural moisturizers (thickeners) derived from plants, which may settle at the bottom of the bottle. Shake well before use.
|Take shampoo in hands, apply on scalp starting from above the ears, and add air to foam shampoo||With the fleshy pads on your fingertips, massage your scalp to promote blood flow, starting from the bottom of your ears moving upwards to the top of your head|
|Heracleum (Apiaceae)Press down on your scalp with the fleshy pads on your fingertips and make gentle, circular movements||Rinse thoroughly with lukewarm water (around 39 degrees)|
Leave the foam on your hair for about 30 seconds to a minute before rinsing it off. This will allow the nutrients of the highly concentrated extracts to penetrate into the scalp and hair and repair damages.
The spirit of making fine products, the legacy of “Nachure Mofid” from ancient Persia’s “Yunani”
Shahram Mohammad, Development Manager
Full-scale cooperation by Dr. Razani Hossein, Doctor of Agriculture (University of Tokyo Graduate School alumnus), for the development of the product
What is the traditional Persian “Yunani”?
Abbreviation of Persian word “Yunateppu.” A form of traditional medicine practiced in ancient Persia based on ancient Greek medicine and influenced by Egyptian medicine and Indian Ayurveda that has greatly impacted Western medicine. Its treatments focus on herbal remedies and diet regimens.
It is considered one of the world’s three great medical practices alongside Indian Ayurveda and traditional Chinese medicine. The history of Western medicine only dates back around 100 years, and before that, healing depended on such traditional medical practices based on natural ingredients.
Mofid Beauty Serum Shampoo
Shampoo to be used up in approx. 100 days ※varies on individual users
Japanese - English